The Case Team works on a nation-wide marketing case competition, building comprehensive business solutions from the ground up, from market research to strategy and the ultimate execution of tactics. While the bulk of the work is done in the fall to prepare the written marketing plan, if chosen as a finalist in the competition the team will work throughout the spring to present the marketing plan at the AMA International Collegiate Conference in the spring.
The case sponsor for this year’s competition is Mary Kay. Click here to read a summary brief of the case.
Membership to the Case Team is a competitive process, participation is limited only to those who are willing to make a meaningful contribution to the goals of the team. Many talents are needed to develop a solid marketing plan, so non-marketing major are very much encouraged to apply. Members who successfully contribute to the Case Team are eligible to attend the AMA International Collegiate Conference in New Orleans. The conference is usually held around spring break and VSU-AMA will pay for the hotel and transportation. Case Team members are also eligible for free AMA membership (normally $50).
The deadline for Case Team applications is Tuesday, August 22, 2017 (11:59PM EST). Click here for the Case Team application.