SPRING 2021

Interest Meeting Notes

WHO WE ARE

The mission of the Valdosta State University American Marketing Association (VSU-AMA) is to engage VSU students in the field of marketing, enhance learning, and build meaningful relationships by providing opportunities for professional development, networking, community engagement and outreach, and individual growth.

Established as the VSU Marketing Club in 2014, VSU-AMA is a student run professional organization. We are a collegiate chapter of the American Marketing Association (THE professional organization for the industry). The number one goal of VSU-AMA is to help students launch their career.

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PROFESSIONAL AFFILIATIONS

VSU-AMA is fortunate to be attached to two professional chapters. As a member of the University System of Georgia, we are officially a member of the Atlanta Professional chapter of AMA and a member of the AMA Atlanta Collegiate. However, given our close proximity to Jacksonville, we also participate with the Jacksonville professional chapter.

 

EVENTS & ACTIVITIES

 

MOCKTAILS & MINGLING

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LCOBA COLLECTION

AMA INTERNATIONAL COLLEGIATE CONFERENCE

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AMA COLLEGIATE CASE COMPETITION

OTHER COMPETITIONS & AWARDS

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COMMUNITY SERVICE

GUEST SPEAKERS & WORKSHOPS

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HOW CAN VSU-AMA BENEFIT COMMUNICATIONS & MASS MEDIA MAJORS?

Students in the Communications & Mass Media programs learn skills often used in marketing and Communications/Mass Media professionals are a critical part of any marketing team. Think about it… behind every advertisement, sales pitch, sales promotion, or publicity activity is a Communications/Mass Media professional. Communication & Media are the tools of marketing. One might say that Marketing is the “what,” and Communication & Media is the “how.” Many Communications & Mass Media professionals are hired by marketing agencies, advertising firms, and organizational marketing departments. In fact, the term MARCOM is often used in industry to recognize the close relationship between MARketing and COMmunications.

So, whether your interest is in storytelling, visual communication, digital media, public/media relations, or broadcasting, VSU-AMA has something to offer. VSU-AMA can provide hand-on experience, networking opportunities and training now, and provide resources for when you are ready to hit the job market.  

Here’s a very brief sample of Communications/Mass Media related jobs listed on the national AMA job board (as of 02/04/21):

Advertising Sales Account Executive | Golden Valley, MN

Responsible for developing, servicing and maintaining a base of local clients and/or agencies who purchases advertising space or other media services…

Assistant Director of Multimedia Content | Gettysburg College | Gettysburg, PA

…serving as a Producer to develop and implement multimedia content strategies with the goal of increasing the visibility of Gettysburg College …producing creative, high-quality videos and photos …contributing multimedia content for multiple outlets …and working collaboratively with campus partners on creative projects.

Audience Engagement Editor | KSJ@MIT & Undark Magazine | Cambridge, MA

…creating marketing and communications content across all media, including web, social media, email, and print…

Communications Assistant | Kirkland & Ellis LLP | Chicago, IL

…assist with production of client newsletters …tasks will include editing, proofreading, basic html, basic desktop publishing, …creating e-marketing …draft and edit content and assist with layout …assist on certain marketing communications efforts…

Community Manager | Allison+Partners | Atlanta, GA

…be responsible for providing outstanding and thoughtful services to client's customers via online communities, including social media, Yelp, Google and other digital feedback platforms. This person will also assist with the research, creation and implementation of social media and influencer programs.

Communications & PR Coordinator | Smith Anderson | Raleigh, NC

…seeking a Communications & PR Coordinator to assist the marketing and business development department with an array of communications initiatives …writing news and press releases, media pitching and relationship building, creating text for collateral and website content, and cultivating the firm’s social media strategy and presence.

Communications Specialist | Dominion National | Arlington, VA

You will be responsible for developing compelling and accurate corporate content while ensuring adherence to brand and regulatory guidelines. Additionally, you will develop marketing outreach that will be published on multiple media channels and platforms…

 

OUR FOCUS FOR SPRING 2021

 

OUR FOCUS THIS SEMESTER WILL BE ON:

•Successful chapter meetings
•AMA ICC
•Prepare for 2021-’22

SPRING 2021 SCHEDULE

Tue, Feb 2  |  Interest Meeting
Wed, Feb 17  |  Guest Speaker – VSU Career Services w/ guest Chris Cervenka
Tue, Mar 2  |  Workshop – Rock Your LinkedIn Profile w/ Lauren Jolda
Tue, Mar 16  |  Community Service Project – Brianna Maye, YPL of United Way
Tue, Apr 6  |  Guest Speaker – Manager of PR, Jacksonville Jaguars
Apr 8-10  |  2021 AMA International Collegiate Conference
Tue, Apr 20  |  Guest Speaker – VSU Student Alumni Panel

LEADERSHIP OPPORTUNITIES

•President*

•Executive VP/President elect*

•VP of Membership*

•VP of Advertising & Promotion*

•VP of Social Impact*

•Project Managers

     •LCOBA Collection

     •Social Media

     •Webmaster

     •Mocktails & Mingling

VSU-AMA MEMBERSHIP POINTS SYSTEM

Member (<100)

  • Voting member; has all of the rights and privileges of membership


Active member (100 – 200)

  • Member benefits, plus priority for funding and awards

  • Eligible for letter of active participation


Member with honors (>200)

  • Active member benefits, plus highest priority for funding and awards

  • Eligible for free AMA membership

  • Seniors eligible to join Alpha Mu Alpha & wear a VSU-AMA stole at graduation

ALPHA MU ALPHA

Alpha Mu Alpha, is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty. Membership status in Alpha Mu Alpha is available to individuals who attend a college or university having an established AMA collegiate chapter, and/or who attend a regionally or nationally accredited institution. Undergraduate students must have a minimum GPA of 3.25, be an active member of VSU-AMA and be nominated by a VSU faculty member.

 

JOIN TODAY!!!

 

MEMBERSHIP

  • $30 if you join by Feb 28th (regularly $60)

  • Includes national & local membership w/ regional affiliations, & VSU-AMA T-shirt

  • Membership duration is 1 year

  • Open to all majors

  • Minimum GPA 2.0

  • Goal is to have all members to be Active Members

  • Members with honors can receive credit for membership for following year

  • Join at vsuama.org

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